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Survey on Pipeline Generation Best Practices

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Join 25,000+

Insight Panel survey responders

Nathan Burke

Chief Marketing Officer

Axonius

Rob Linder

RVP, North America Inside Sales

Bitdefender

Roy Pacitto

V.P. of Business Development

Bryley Systems, Inc.

1 of 8. DemandMetric estimates that most B2B companies expect 2023 marketing budgets to be tighter than 2022. Do you agree?

Strongly disagreeDisagreeNeutralAgreeStrongly agree

2 of 8. Please rate the importance of the following marketing approaches to your pipeline development in 2023.

a. ABM (Account Based Marketing) *

Not Important

Somewhat Important

Very Important

b. Buyer-driven cross channel *

Not Important

Somewhat Important

Very Important

c. Inbound/ Always-on *

Not Important

Somewhat Important

Very Important

d. Outbound/ Demand generation *

Not Important

Somewhat Important

Very Important

3 of 8. When it comes to Sales Development, which of these apply to you? *

We have a sizeable inside sales SDRs team

We don’t have SDRs yet

We outsource sales development to agencies.

What sales development? Everything is word of mouth!

4 of 8. Which areas of Sales Development does your organization excel at? (Check all that apply)

Converting discovery meetings into opportunity pipeline

Influencing buyers with timely follow-through and content

Deploying cadence-based martech tools

Generating sales meetings

5 of 8. What is your primary source of B2B Marketing Data/Lead Generation? *

Zoominfo

Apollo.io

Seamless AI

LinkedIn

D&B Hoovers

Other (Specify below)

6 of 8. What aspects of pipeline generation do you currently focus on within your organization?

7 of 8. In light of a possible economic slowdown, what changes (if any) do you foresee in your organization’s pipeline generation outlay?*

a. Headcount for Inside Sales / SDRs/ AEs *

Increase

No change

Reduction

b. Participation in events *

Increase

No change

Reduction

c. Outsourced pay-per-performance leads *

Increase

No change

Reduction

d. Content-driven inbound leads *

Increase

No change

Reduction

8 of 8. To augment your RevOps with predictable pipeline generation from a high-quality outsourced demand gen partner, you would: *

Dive in and explore

Evaluate (with a dose of healthy skepticism!)

Roll your eyes in disbelief

Our sponsor, ResponsePoint is a US-based, outsourced B2B Demand Generation Company. Since 2008, their RightLeads™ Decision-makers platform has fueled high-octane pipeline generation for HP, Vonage, IBM, Symantec, and many others.

Please schedule a 20-min slot for your discovery call.

Eastern Time

Which areas of pipeline generation would you like ResponsePoint Expert to focus on? (The goal is to make the Discovery Call most beneficial for you)

Thank you for your time.

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